by District Director Emily Murray DTM
The Toastmasters International LinkedIn Advertising Campaign has started – I hope you are ready!
If you’d rather watch a video than read the article, you can do that here.
District 25 has been selected to be one of the featured districts for this 90-day Toastmasters International LinkedIn Advertising campaign. This is an incredible opportunity for our district because it averages over 30,000 interested people visiting the TI website. Many of these visitors are reaching out to local clubs via the TI FIND-A-CLUB contact form. We will probably see many new visitors to the clubs in our district. Hopefully, the December Surprise Hello Sunshines incentive helped to make sure that your club’s FIND-A-CLUB contact form was accurate and working well.
This targeted TI campaign focuses on the Toastmasters brand recognition as well as opportunities for professional and personal growth. As such, it’s unlikely that any of us will actually see those ads because we already have Toastmasters noted in our profiles. The ads will be focused on early-to-mid-career people who do not yet know about us.
If you should get any inquiries, please make sure you respond quickly. The main reason that prospects don’t join Toastmasters is that they never got a response when they reached out to us. Even if your club is a closed corporate club, please respond with a positive message explaining that you are closed and encouraging them to reach out to a local community club. Every response is a potential new member for our district.
To support this campaign, D25 is going to have a daily featured club. Every club will get a “Day In The Sunshine” on all of our social media platforms. Each club will be notified a few days before it’s their turn. We encourage you to like, thumbs up, comment, and share. Encourage all club members to engage as much as possible. The more engagement there is on those posts, the higher the algorithms will place them in search results.
I hope this opportunity will help us Share our Sunshine with others as we try to become the world’s friendliest district!
