By Emily Murray DTM
In our September business meeting, the District Council voted to participate in the Toastmasters International LinkedIn campaign, which started on January 8, 2024, and ran for 90 days.
For District 25, we had 1,226 unique people click on the advertisements, representing 0.56% of all viewers in our coverage area. Although this might seem low, the average click-through rate for this campaign internationally was 0.49%, so we were above average. Out of those 1,226 unique clicks, 326 emails sent through the Toastmasters find-a-club page of interested individuals looking to contact our district clubs.
That’s a lot of opportunities for new members! While we don’t have specific statistics on the number of new members directly attributed to this campaign, we can report that between January 10 and April 15 (roughly the 90 days of the campaign) we welcomed 262 new members. That’s a fantastic result!
Congratulations and welcome aboard to all our new members! We are glad to have you as part of the Toastmasters family. Don’t forget that we offer general orientation to Toastmasters at our monthly virtual Fundamentals Workshops. You can find the schedule on our district calendar at https://www.d25toastmasters.org/. We look forward to meeting you soon.
